This is a special edition of BASF's audio magazine for innovations on the occasion of the EU approval for commercial cultivation of the starch potato Amflora. With the help of plant biotechnology BASF developed a special potato named Amflora. The starch derived from Amflora has only one component - amylopectin. Due to this pureness this innovative starch is particularly interesting for various industries. Possible applications are in paper, adhesives, textiles, construction and cosmetics.