AUGUST 11 FORD E-NEWS
AUGUST 11 FORD E-NEWS
2011 F-150 getting all-new engine lineup
Ford F-Series has a long and proud history, and now the 2011 F-150 is getting its most extensive powertrain makeover in more than 60 years. Three new engines – each mated to a six-speed automatic transmission – will be available at launch, with the first truck application of the award-winning EcoBoost™ technology joining the lineup soon after. Each engine will help deliver the class-leading towing and payload capability F-150 customers demand.
Richard Truett | email@example.com  | 313.323.7085
New 2011 Ford Harley-Davidson delivers the best of two iconic companies
The newly unveiled 2011 Ford Harley-Davidson™ F-150 combines two rich traditions into an extraordinary package for customers who crave capability and long for the open road. With authentic styling, a new standard 6.2-liter V8 engine and plenty of technology upgrades, the truck is the most powerful and capable Ford Harley-Davidson F-150 yet. It also comes complete with many custom Harley-Davidson touches, including the seats and console lid, which feature handmade cloisonné badges produced by the same company that makes badges for Harley-Davidson® motorcycles.
Patrick Hespen | firstname.lastname@example.org  | 313.206.3902
Explorer goes green with better fuel economy, more eco-friendly material
When it arrives later this year, the all-new Ford Explorer is expected to set a new benchmark for sustainability in the SUV segment. Two new engines – a responsive, fuel-efficient V6 and a turbocharged, direct-injection 2.0-liter EcoBoost I-4 – will deliver from 20 to 30 percent better fuel economy. Explorer also will make significant use of soy-foam seat cushions, recycled fabric and carpet, and fender baffles made from recycled F-150 scrap metal.
Dan Pierce | email@example.com  | 313.594.0949
Ford launches ALL IN multicultural advertising campaign
Ford is telling its turnaround story in a new advertising campaign that speaks directly to African American consumers. The new campaign, called ALL IN, demonstrates Ford's leadership as it relates to quality, technology, the environment and the community. In addition to print ads, radio spots and event integrations, the campaign includes web videos that feature CBS Sports personality James Brown and Ford executives discussing their personal success stories.
Michelle Matthews-Alexander | firstname.lastname@example.org  | 313.845.1007
Ford does its homework, partners with universities for progress
Some of the world's most renowned academics are working with Ford scientists to explore new ideas and technologies that could benefit future vehicles. The newly added three-year research projects range in scope from testing thermoplastics modified with nano materials and developing an in-vehicle safety alert system for diabetic drivers, to studying the environmental and economic impact of batteries for electric vehicles. This year, Ford awarded 13 grants to 12 universities around the globe as part of its University Research Program. Since beginning the program in 1989, Ford has invested more than $60 million in university research projects, providing more than 500 grants to 100 schools around the world.
Alan Hall | email@example.com  | 313.594.3744