The importance of gaining consumer insight before making decisions on marketing and packaging can’t be overlooked. Brand owners attending PACK EXPO International 2012 (October 28 through 31; McCormick Place, Chicago, IL) will have access to a range of compelling consumer insights to help them make smarter packaging decisions.
During the show, Mintel’s Lynn Dornblaser, director of Innovation & Insight, and Benjamin Punchard, global packaging analyst, will deliver a series of thought-provoking presentations to enlighten brand owners and package designers on meeting evolving consumer demands. Presentations will take place in a special theater inside Mintel’s Consumer Insights and Global Packaging Showcase (N-6214) in The Brand Zone.
The presentation will be as follows:
10:00 to 10:30 a.m.
Convenience vs. environment — the push-pull factor
Which is most important: product packages that provide convenience, or those that are “kind” to the environment? For consumers, the answer is both, but not necessarily at the same time. Learn about some of the varied needs of consumers regarding both convenience and the environment, and how companies address those often conflicting needs.
11:30 to 12:00 p.m.
Packaging for seniors — an untapped opportunity
With the senior population growing in many countries around the world, it is essential that product packagers address how to make their lives easier. Learn about what is important to this consumer group, and what companies can do in response. Look at (and interact with) product examples that help enhance functionality for all consumers, especially seniors.
1:30 to 2:00 p.m.
Reinvigorating brands through packaging
Packaging is more than just a container for a product. The right package, especially when applied to an existing brand, can revitalize a brand, a category, and the consumer experience. This presentation will take a look at some representative examples of products revitalized with new packaging.
3:00 to 3:30 p.m. (Scheduling note: This demonstration will only take place October 28, 29 and 30. It will not be held on Wednesday, October 31)
How packaging can enhance product claims
How well packaging conveys product attributes can significantly influence how successful a product may be. This presentation will examine a few key claims that are important to consumers and appear on new product introductions and discuss how packaging helps drive home product benefits.
“PACK EXPO truly delivers a valuable experience for marketers in industries ranging from food & beverage to cosmetics, household, healthcare and personal care,” says Pete Giannakopoulos, president, CPG Americas/EMEA, Mintel. “Our presentations will shed light on important trends that are certain to impact the future of these industries.”
Visitors to Mintel’s Consumer Insights and Global Packaging Showcase will also be inspired by the gallery of innovative package designs from around the world, sourced from Mintel’s Global New Product Database, which is updated with over 20,000 new product launches every month from 48 of the world’s major economies.
“PMMI is committed to providing brand owners and designers with the knowledge they need to make informed decisions regarding the face of their brand,” said, Charles D. Yuska, president and CEO of PMMI. “Through our partnership with Mintel, PACK EXPO attendees will better understand the drivers affecting consumer purchasing decisions.”
To register for PACK EXPO International 2012 visit www.packexpo.com . Discounted registration rates of $30 apply until October 8, 2012; costs increase to $60 after that date and on-site. The Mintel presentations are free of charge, and do not require separate registration. For more information please visit PMMI.org , Packexpo.com  or www.mintel.com .