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Marketo and Scribe Partner to Deliver Better, Smarter Data

Wed, 03/13/2013 - 5:13am
The Associated Press

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Scribe Software, the leading platform for cloud and on-premise CRM data integration, today announced a new partnership with Marketo, the provider of a leading cloud-based marketing software platform. The new partnership enables thousands of customers to leverage Scribe's data integration platform to ensure its users have better access to business-critical data by fully integrating marketing campaign data with Microsoft Dynamics CRM. Both companies will be at Microsoft Convergence 2013, March 18-21 in New Orleans, LA, in Scribe booth #420 and Marketo booth #550.

"We are excited to partner with Scribe because of its deep understanding of the need to manage and integrate data across the many channels that make up today's complex marketing and sales environment. Our partnership with Scribe extends Marketo's native integration with CRM 2011 and CRM Online in addition to integrating to those customers still using Microsoft CRM 4," said Mark Sheridan, Vice President, Business Development, Marketo. "The Scribe platform will also allow customers, regardless of version, to easily integrate additional third-party data sources, like Microsoft Dynamics ERP, with Marketo's marketing software to provide marketers with purchase data to drive smarter marketing campaigns and calculate ROI on marketing spend."

"We are thrilled to be partnering with Marketo and are excited about our joint ability to bring integrated marketing solutions that accelerate value creation for businesses of all sizes," said Peter Chase, Founder and Executive Vice President, Business Development, Scribe Software. "Our commitment to our growing ecosystem of ISV and systems integrator partners is making data integration reliable and easy -- reducing the complexity, effort and time needed to connect critical customer data for better business outcomes."

Earlier this week, Scribe announced significant enhancements to its Scribe Online Platform, offering a new visual interface that speeds the development of new integrations enabling them to get to market quicker and for customers to realize value faster. Making cloud and hybrid data integration between core business systems, such as CRM, Marketing Automation and ERP more easily accessible, frees up valuable engineering resources, speeds systems implementation and integration, and reduces total cost of ownership (TCO). The multipoint integration allows software providers not only to connect to CRM and ERP applications through Scribe, but also to other relevant industry and cloud applications. Other leading ISVs leveraging Scribe's data integration platform include ON24, FinancialForce, Xactly and Znode.

About Marketo: Marketing Software. Easy, Powerful, Complete. Marketo uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

About Scribe Software Scribe Software is the leader in CRM data integration solutions, helping businesses maximize their investments in CRM, ERP, industry applications, and other data assets. With over 12,000 customers and 1,000 partners worldwide, Scribe is a proven provider of cost-effective, reliable data solutions that give a competitive advantage to businesses large and small. With a range of offerings covering cloud, hybrid, and premise integration needs, Scribe has solutions that span a wide array of industries including Financial Services, Life Sciences, Manufacturing, and Media & Entertainment.

Members of the media and analyst communities interested in meeting with Scribe or Marketo at Microsoft Convergence should contact Juli Greenwood for Scribe at juli@scratchmm.com or Mary Jo Rose for Marketo at maryjo@marketo.com.

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