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Coca-Cola kickstarts Arctic campaign with WWF donation

Thu, 01/17/2013 - 6:25am
Reuters

LONDON (Reuters) - Coca-Cola will give 3 million euros ($4 million) to conservation group WWF over the next three years to help kickstart a campaign to protect the Arctic from the impacts of global warming, the world's biggest soft-drinks maker said.

The Europe-wide campaign, which launched on Thursday in London, is aimed at raising awareness and funding to help protect the natural habitat of the polar bear, which is under threat from climate change.

Scientists say the Arctic is currently warming twice as fast as the global average and summer sea ice is disappearing at a rate of about 11 percent a decade.

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