LONGVIEW, Texas, October 4, 2012 The year was 1962. The place was Eastman Chemical Company. The discovery a revolutionary coalescent for latex paint known today as Eastman Texanol" ester alcohol.

Texanol is Eastmans longest standing product produced at is Longview site. To commemorate the 50-year anniversary, Eastman held a celebration event at the Longview site for employees and retirees who have worked in the production of Texanol over the years.

Over the years, the growth and sustained value creation of the Texanol product line have played a significant part in the success of the Longview site, said Mark Bogle, vice president and general manager of Eastmans Texas operations. This success has been built on the innovation, dedication and effectiveness of Eastman employees.

In 1962, the latex paint industry was in its infancy. The industry was transitioning from oil-based paints to water-based paints, and paint formulators quickly recognized the superior performance of Texanol. Over the last five decades, Texanol has continued to evolve, becoming the gold standard in paint worldwide.

Texanol was a key component in making latex paint efficient in real-world applications, said Tammy Trivette, business manager for Eastmans Texanol product line. We look forward to working with our customers for the next 50 years and beyond, continuing to bring innovation and performance to the coatings industry.

Through its success, Texanol served as the flagship product that led to a whole new generation of coalescents. With the golden anniversary of Texanol, Eastman also celebrates its long-standing involvement in the paint industry.

On behalf of Eastman, I would like to thank all current and past Texanol employees and customers from around the world who have made this 50th anniversary possible, said Bogle. 

About Eastman Texanol" ester alcohol

Texanol is compatible with all types of latex paints and is appropriate for use in all architectural applications. Paints with Texanol have consistent performance over a wide range of conditions, providing better film integrity, weather resistance, scrub resistance and durability while maintaining regulatory compliance.

Due to its non-volatile organic compound (VOC) status, low toxicity and biodegradability, Texanol has been awarded the Green Label Type II certificate in China by the China Environmental United Certification Co. Ltd. (CEC), a wholly owned subsidiary of the State Environmental Protection Administration of China (SEPA).

In addition to being the market leader in architectural coatings, Texanol is found in a variety of products, including automotive coatings, floor polishes, printing inks, nail polish and specialty applications such as wood preservative carriers, oil-drilling muds and ore flotation.