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New Marketing Campaign to Push AL Seafood

Fri, 05/11/2012 - 6:03am
the Associated Press

MOBILE, Ala. (AP) — Gulf Coast promoters are launching a new marketing campaign to increase sales of Alabama seafood.

The Alabama Seafood Marketing Commission is kicking off a three-year, $5 million marketing drive to increase demand for Alabama seafood. The ads particularly target state consumers and restaurants across the region.

Commission members will gather in Mobile on Friday to unveil the campaign, which is funded with grant money from BP. The campaign will advertisements featured in television, print, online sites and billboards.

Parts of the Gulf Coast economy are still recovering from damage caused by the BP oil spill in 2010. The Alabama coastal town of Bayou La Batre is home to commercial fishing vessels and seafood processing houses that were hurt by the spill.

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