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Toyota aims to take on EVs with plug-in Prius hybrid

Mon, 11/28/2011 - 11:23pm
Reuters

TOKYO (Reuters) - Toyota Motor Corp said it would start taking orders for its first plug-in hybrid car, the Prius PHV, in Japan on Tuesday, touting it as the world's most practical green car and aiming to steal thunder from pure battery-powered vehicles.

Unveiling the production-ready car ahead of the Tokyo Motor Show this week, Toyota said the rechargeable Prius PHV would be priced from 3.2 million yen ($41,000) in Japan, higher than what it had flagged two years ago but cheaper than Nissan Motor Co's Leaf electric car, which costs 3.76 million yen before subsidies.

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