Special report:Is Tesla the future or the new Government Motors?
SAN FRANCISCO/DETROIT (Reuters) - Elon Musk, the chief executive and major investor behind Tesla Motors Inc, has sometimes taunted U.S. automakers, painting his fledgling company as everything Detroit would like to be if it could start over: cooler, greener and ensconced in a much better neighborhood.
As part of the roadshow to drum up interest in Tesla's initial public offering that prices on Monday, Musk showed potential investors a map of the electric carmaker's San Francisco-area headquarters and the nearby assembly plant it plans to acquire. Marked for easy reference was Tesla's location next to corporate neighbors like Google Inc and Apple Inc. Nothing beyond the East Bay of San Francisco appeared.