Procter & Gamble To Buy Natura Pet Products

Thu, 05/06/2010 - 6:26am

CINCINNATI (AP) -- Procter & Gamble Co. says it has signed a deal to buy privately held pet food company Natura Pet Products Inc.

Terms of the transaction were not disclosed.

Natura, whose brands include Innova, Evo, Healthwise and Karma, sells its products mostly at specialty pet stores and through veterinarians in the U.S. and Canada. The privately held company is based in Davis, Calif., and has a plant in Fremont, Neb.

Procter & Gamble said Wednesday that the acquisition gives it access to the holistic and naturals pet food segment, which will complement its existing Iams and Eukanuba brands.

Procter & Gamble hopes to close the deal in about a month.



Share this Story

You may login with either your assigned username or your e-mail address.
The password field is case sensitive.